
In this episode, Willful's CEO and co-founder, Erin Bury, joins Mantle's co-founder, Amit Jethani, to share how she turned a personal story into one of Canada’s leading online estate planning startups. Erin opens up about the realities of scaling a mission-driven startup, managing growth, and the behind-the-scenes challenges of equity, governance, and operations.
From early product decisions to empowering teams and working with investors, Erin breaks down what every founder should know about building a company built to last.
Learn more about Mantle: withmantle.com