Would it surprise you to know that the majority of manufacturing sales people haven’t been formally trained in sales? Or that many sales people avoid the close because they don’t know how. And, that your C and D customers are actually happier with you than your A customers. 🤯 These are common sales problems and the good news is that they’re all fixable. No SMOKE AND MIRRORS required! On this episode of the Manufacturing Masters Podcast Allison DeFord gets into the sales weeds with THE sales problem fixer. Mark Roberts is the CEO and Founder of OTB Solutions and the author of “Driving Explosive Growth” and “Voice of Customer." His no smoke and mirrors framework leverages three data sets to ensure your sales team is structured, trained, and coached to deliver value to your customers and shareholders. And, don’t miss the last 3 minutes for Mark’s 🎤 drop moment of advice for which manufacturer you can be during uncertain times. 🔥