We sit down with Harry and Paul from Inturing to move past the AI buzzwords and get practical about automation in Australian manufacturing. We talk about the real opportunities, the common traps, and how to use AI as an enabler for better processes instead of chasing the latest shiny tool. 

We walk through how manufacturers can connect the dots between CRMs, ERPs, finance and project systems, and we look at simple ways to free people from low value admin so they can spend more time with customers and on strategy. From sales call transcription to purchase order processing and accounts receivable, we show how small, targeted automations can add up to serious savings and better cash flow.

Harry and Paul also share the mistakes they see all the time, why “AI first” thinking often backfires, and a simple way to get started without blowing the budget or creating a data security mess.