This episode is brought to you by Belco's upcoming 2-day Roaster's Camp in Ethiopia and Colombia in 2026. Don't miss this great opportunity to go to origin.
Connect with Alex Fremond from Belco on WhatsApp here: https://wa.me/33645956797 or email a.fremond@belco.fr
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This is the 5th episode of this 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and guest Samo Smrke.
Samo is a Coffee Scientist and acting department head at the Coffee Excellence Centre at Zurich University of Applied Sciences (ZHAW).
In this series, we're exploring the question, "What is real innovation in coffee?"
The 5 episodes in this series are:
1. Good Coffee Science Versus Bad - https://youtu.be/AY7C9O2DDr0
2. What is Real Innovation in Coffee - https://youtu.be/1numLaWH2I4
3. Mainstream Coffee Innovation vs Specialty - https://youtu.be/NbICwYH_kO4
4. Real Coffee Innovation Versus Marketing Hype - https://youtu.be/huf3Rub7hNw
5. Innovation at Coffee Competitions - https://youtu.be/6tqkYSF73mg
In this final episode of the podcast series, Lee and Samo explore controversial topics in the coffee industry including the role of coffee competitions in driving innovation, co-fermented and infused coffees, and the ethical implications of flavored coffees.
The discussion covers the impact of consumer behavior on coffee trends, the potential risks associated with non-disclosed ingredients, and the importance of transparency in the industry.
Connect with Samo Smrke and ZHAW here:
https://www.instagram.com/samosmrke/
https://www.instagram.com/zhaw.coffee.excellence.center/
https://www.zhaw.ch/en/lsfm/institutes-centres/icbt/analytical-chemistry/analytical-technologies/coffee-excellence-center
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
All content for MAP IT FORWARD Middle East is the property of MAP IT FORWARD and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This episode is brought to you by Belco's upcoming 2-day Roaster's Camp in Ethiopia and Colombia in 2026. Don't miss this great opportunity to go to origin.
Connect with Alex Fremond from Belco on WhatsApp here: https://wa.me/33645956797 or email a.fremond@belco.fr
••••••••••••••••••••••••••••••••
This is the 5th episode of this 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and guest Samo Smrke.
Samo is a Coffee Scientist and acting department head at the Coffee Excellence Centre at Zurich University of Applied Sciences (ZHAW).
In this series, we're exploring the question, "What is real innovation in coffee?"
The 5 episodes in this series are:
1. Good Coffee Science Versus Bad - https://youtu.be/AY7C9O2DDr0
2. What is Real Innovation in Coffee - https://youtu.be/1numLaWH2I4
3. Mainstream Coffee Innovation vs Specialty - https://youtu.be/NbICwYH_kO4
4. Real Coffee Innovation Versus Marketing Hype - https://youtu.be/huf3Rub7hNw
5. Innovation at Coffee Competitions - https://youtu.be/6tqkYSF73mg
In this final episode of the podcast series, Lee and Samo explore controversial topics in the coffee industry including the role of coffee competitions in driving innovation, co-fermented and infused coffees, and the ethical implications of flavored coffees.
The discussion covers the impact of consumer behavior on coffee trends, the potential risks associated with non-disclosed ingredients, and the importance of transparency in the industry.
Connect with Samo Smrke and ZHAW here:
https://www.instagram.com/samosmrke/
https://www.instagram.com/zhaw.coffee.excellence.center/
https://www.zhaw.ch/en/lsfm/institutes-centres/icbt/analytical-chemistry/analytical-technologies/coffee-excellence-center
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
EP 913 Samo Smrke - Mainstream Coffee Innovation vs Specialty - Map It Forward Middle East Podcast Lee Safar
MAP IT FORWARD Middle East
32 minutes 56 seconds
3 days ago
EP 913 Samo Smrke - Mainstream Coffee Innovation vs Specialty - Map It Forward Middle East Podcast Lee Safar
"Future-Proofing Your Coffee Business: Planning for 2026 and Beyond" - A Map It Forward Live Workshop for Small to Medium Business Owners Across the Coffee Supply Chain with Lee Safar https://mapitforward.coffee/workshops
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This is the 3rd episode of this 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and guest Samo Smrke.
Samo is a Coffee Scientist and acting department head at the Coffee Excellence Centre at Zurich University of Applied Sciences (ZHAW).
In this series, we're exploring the question, "What is real innovation in coffee?"
The 5 episodes in this series are:
1. Good Coffee Science Versus Bad - https://youtu.be/AY7C9O2DDr0
2. What is Real Innovation in Coffee - https://youtu.be/1numLaWH2I4
3. Mainstream Coffee Innovation vs Specialty - https://youtu.be/NbICwYH_kO4
4. Real Coffee Innovation Versus Marketing Hype - https://youtu.be/huf3Rub7hNw
5. Innovation at Coffee Competitions - https://youtu.be/6tqkYSF73mg
In this episode of the podcast series, Lee and Samo delve into the genetic homogeneity of Arabica varieties and their vulnerability to diseases and climate change.
Lee and Samo explore potential solutions through scientific innovations and hybrid breeding to enhance plant resilience while maintaining quality.
They also touch upon the economic and social factors impacting coffee farming, the role of corporate interests, and the importance of supporting sustainable practices.
Tune in to understand the future risks and innovations in the coffee industry.
Connect with Samo Smrke and ZHAW here:
https://www.instagram.com/samosmrke/
https://www.instagram.com/zhaw.coffee.excellence.center/
https://www.zhaw.ch/en/lsfm/institutes-centres/icbt/analytical-chemistry/analytical-technologies/coffee-excellence-center
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
MAP IT FORWARD Middle East
This episode is brought to you by Belco's upcoming 2-day Roaster's Camp in Ethiopia and Colombia in 2026. Don't miss this great opportunity to go to origin.
Connect with Alex Fremond from Belco on WhatsApp here: https://wa.me/33645956797 or email a.fremond@belco.fr
••••••••••••••••••••••••••••••••
This is the 5th episode of this 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and guest Samo Smrke.
Samo is a Coffee Scientist and acting department head at the Coffee Excellence Centre at Zurich University of Applied Sciences (ZHAW).
In this series, we're exploring the question, "What is real innovation in coffee?"
The 5 episodes in this series are:
1. Good Coffee Science Versus Bad - https://youtu.be/AY7C9O2DDr0
2. What is Real Innovation in Coffee - https://youtu.be/1numLaWH2I4
3. Mainstream Coffee Innovation vs Specialty - https://youtu.be/NbICwYH_kO4
4. Real Coffee Innovation Versus Marketing Hype - https://youtu.be/huf3Rub7hNw
5. Innovation at Coffee Competitions - https://youtu.be/6tqkYSF73mg
In this final episode of the podcast series, Lee and Samo explore controversial topics in the coffee industry including the role of coffee competitions in driving innovation, co-fermented and infused coffees, and the ethical implications of flavored coffees.
The discussion covers the impact of consumer behavior on coffee trends, the potential risks associated with non-disclosed ingredients, and the importance of transparency in the industry.
Connect with Samo Smrke and ZHAW here:
https://www.instagram.com/samosmrke/
https://www.instagram.com/zhaw.coffee.excellence.center/
https://www.zhaw.ch/en/lsfm/institutes-centres/icbt/analytical-chemistry/analytical-technologies/coffee-excellence-center
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
