Jake and I discuss the real lack of appealing quality product available at the entry and mid tier prices for cyclists. We reflect on groupsets that are almost a decade old and offer no upgrade path, and at prices that are almost on par with the next tiers up. It looks like a tough time to attract new riders to the sport and retain existing ones. We reflect on the end of Campagnolo Veloce, the extremely outdated Shimano Tiagra and the heavy and overpriced SRAM Apex.