Every big brand starts in the trenches—and sometimes the most powerful growth lever is sitting in your inbox. Today, Lauren and Aurrie react to their chat with Ari Murray and go all-in on founder-led newsletters: quick history, what’s working now, and a simple way to structure a newsletter people actually look forward to. ✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter In this episode, we cover: A (very) fast history of newsletters and why the “personal blog energy” is bac...
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Every big brand starts in the trenches—and sometimes the most powerful growth lever is sitting in your inbox. Today, Lauren and Aurrie react to their chat with Ari Murray and go all-in on founder-led newsletters: quick history, what’s working now, and a simple way to structure a newsletter people actually look forward to. ✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter In this episode, we cover: A (very) fast history of newsletters and why the “personal blog energy” is bac...
Stop #10: MAPPING OUT Copy That Sells with Lucy Bedewi
MAPPED OUT
44 minutes
6 months ago
Stop #10: MAPPING OUT Copy That Sells with Lucy Bedewi
Welcome to another episode of Season 2 of MAPPED OUT! Lauren and Aurrie dive deep into the art and science of sales copy with messaging strategist Lucy Bedewi of My Write Hand Woman. If you've ever struggled with writing copy that converts or wondered why your beautiful words get compliments but don't drive sales, this episode breaks down exactly how to create messaging that triggers decisive "hell yes" or "hell no" responses. Episode Highlights [00:01:17] Why handpicked experts matter and t...
MAPPED OUT
Every big brand starts in the trenches—and sometimes the most powerful growth lever is sitting in your inbox. Today, Lauren and Aurrie react to their chat with Ari Murray and go all-in on founder-led newsletters: quick history, what’s working now, and a simple way to structure a newsletter people actually look forward to. ✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter In this episode, we cover: A (very) fast history of newsletters and why the “personal blog energy” is bac...
