Acquia VP Brand Strategy & Creative Shawn Perritt shows how B2B brands can die a slow death when you are constantly playing it safe. It's risky being boring, and smart leaders are always working on improving their creative fitness and not falling into a "martech trap" of the illusion of only short term attribution metrics. Embrace AI and remember the human factor is as impactful as ever. "AI can absolutely build on what exists, but you still need people to imagine what doesn't." The bottom line is playing the long game with your brand strategy. This episode has been sponsored by Meter. Head to meter.com/marketimpact to learn more.
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Acquia VP Brand Strategy & Creative Shawn Perritt shows how B2B brands can die a slow death when you are constantly playing it safe. It's risky being boring, and smart leaders are always working on improving their creative fitness and not falling into a "martech trap" of the illusion of only short term attribution metrics. Embrace AI and remember the human factor is as impactful as ever. "AI can absolutely build on what exists, but you still need people to imagine what doesn't." The bottom line is playing the long game with your brand strategy. This episode has been sponsored by Meter. Head to meter.com/marketimpact to learn more.
Author, speaker and tech leader Terry Healey shares with Dan Albaum some core takeaways from his latest book "The Resilience Mindset: How Adversity Can Strengthen Individuals, Teams and Leaders." After experiencing life-threatening cancer in his early 20s that left a permanent facial difference and required more than 30 surgeries, Terry still calls it "a gift in disguise." There are three other gifts he has found in multiple decades of leading teams: Gratitude, Perspective and Empathy. His advice for leaders? "Reward initiative, not results. People will learn more from the mistakes they made than their wins oftentimes." Through it all, Terry remans focused on the fundamentals. "Stay humble, never assume you have all the answers and listen more. Two ears and on mouth, right?".
Market Impact Insights
Acquia VP Brand Strategy & Creative Shawn Perritt shows how B2B brands can die a slow death when you are constantly playing it safe. It's risky being boring, and smart leaders are always working on improving their creative fitness and not falling into a "martech trap" of the illusion of only short term attribution metrics. Embrace AI and remember the human factor is as impactful as ever. "AI can absolutely build on what exists, but you still need people to imagine what doesn't." The bottom line is playing the long game with your brand strategy. This episode has been sponsored by Meter. Head to meter.com/marketimpact to learn more.
