Acquia VP Brand Strategy & Creative Shawn Perritt shows how B2B brands can die a slow death when you are constantly playing it safe. It's risky being boring, and smart leaders are always working on improving their creative fitness and not falling into a "martech trap" of the illusion of only short term attribution metrics. Embrace AI and remember the human factor is as impactful as ever. "AI can absolutely build on what exists, but you still need people to imagine what doesn't." The bottom line is playing the long game with your brand strategy. This episode has been sponsored by Meter. Head to meter.com/marketimpact to learn more.
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Acquia VP Brand Strategy & Creative Shawn Perritt shows how B2B brands can die a slow death when you are constantly playing it safe. It's risky being boring, and smart leaders are always working on improving their creative fitness and not falling into a "martech trap" of the illusion of only short term attribution metrics. Embrace AI and remember the human factor is as impactful as ever. "AI can absolutely build on what exists, but you still need people to imagine what doesn't." The bottom line is playing the long game with your brand strategy. This episode has been sponsored by Meter. Head to meter.com/marketimpact to learn more.
Author and sales strategist Brent Adamson, Co-Founder of A to B Insight, shares with Dan Albaum some compelling takeaways from his latest book "The Framemaking Sale." B2B marketers and sellers have been solving for the wrong problem. For years they have obsessed over making customers confident in their products, expertise and value propositions. But research shows the real barrier is their confidence in themselves. Learn how decision complexity, information overload, misaligned objectives and outcome uncertainty are crushing customer confidence and shifting your mindset to using "the phrase that frames" in your outreach can make all the difference. Providing social proof and frameworks that help customers feel more confident in their own decision making is what it is all about. SHow up less as a salesperson and more as a human being. Stop trying to impress. Start trying to empower.
Market Impact Insights
Acquia VP Brand Strategy & Creative Shawn Perritt shows how B2B brands can die a slow death when you are constantly playing it safe. It's risky being boring, and smart leaders are always working on improving their creative fitness and not falling into a "martech trap" of the illusion of only short term attribution metrics. Embrace AI and remember the human factor is as impactful as ever. "AI can absolutely build on what exists, but you still need people to imagine what doesn't." The bottom line is playing the long game with your brand strategy. This episode has been sponsored by Meter. Head to meter.com/marketimpact to learn more.
