Araminta Robertson and Nicole Heringer, VP of Brand and Communications at Enfuce discuss the human element in complex B2B marketing cycles. Nicole shares insights into Enfuce's strategies for making content engaging, including snackable videos, podcasts, and intimate dinner events. She also talks about Enfuce's unique initiatives for customer and partner engagement. Nicole emphasizes the importance of balancing automation with in-person interactions and provides an overview of their content strategy integration with sales and product teams to ensure alignment and effectiveness.

Useful links:

Find Nicole Heringer  on LinkedIn: https://www.linkedin.com/in/nicoleheringer/

Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ 

Mint Studios website: https://www.mintcopywritingstudios.com/

For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast

Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack

 Our website: https://www.fintechmarketinghub.com/ 

Our podcast: https://www.fintechmarketinghub.com/podcast

This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/

Key topics discussed:

1. How to leverage data analytics to better understand customer behavior and optimize marketing strategies.
2. Why building authentic relationships with your audience leads to higher brand loyalty and long-term success.
3. What role content personalization plays in increasing engagement and conversion rates.
4. How to effectively use social media platforms to amplify your brand message and reach new audiences.
5. Why staying updated with the latest marketing technology trends is crucial for maintaining a competitive edge.

Timestamps:

00:00 Introduction

02:06 Day-to-Day at Enfuce

03:07 Role of Content in Marketing Strategy

05:09 Types of Content and Their Uses

07:04 The Power of Video Content

13:45 Content Strategy and Planning

22:20 The Birth of a Podcast Idea

24:25 The Podcast Evolution and Success

27:06 Managing with a Lean Team

30:10 Webinars and Reports

35:06 Customer and Prospect Engagement

40:19 The Power of Brand Experience

42:39 Final Thoughts

About Araminta Robertson:

Araminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.

About Market Like a Fintech and the Fintech Marketing Hub:

Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.