While we were not able to get Nicole Priel her next move, we did have a lively conversation that touched on investing in multiple asset classes from private to public markets. We covered the significantly personal relationships that develop between VC and founders that need to be balanced when making tough decisions about follow on investments.   Nicole has great marketing instincts, and she expounds on her view that her main role when she sits on boards is helping companies reach strong commercialization with great technology. Her view that in the end “everyone is a salesperson” rings true to us and her confidence that Israel will produce a $100 billion company is just a matter of time is certainly encouraging. She is very bullish on B2C, so listen carefully.   Listen to the end of the podcast to hear who she views as her business icon. Her answer is esoteric, interesting, and surprising.No suit, no ties, no questions left unasked, Market Makers IL is a financial podcast where we will bring you conversations about shekels and stories about Success in the Israeli market. Hosted by Joseph Wolf and Michael Dadoun https://www.linkedin.com/in/joseph-wolf-ta/ https://www.linkedin.com/in/michael-dadoun-80b25618/ produced by DABRU