How do you get sales teams to consistently hit their targets? The answer lies in training.

In this episode of Market Mastery, Marc Gonyea, co-founder of memoryBlue, shares his expertise on the importance of commitment and a specialized training program for pursuing a successful career in sales. We'll take a closer look at memoryBlue's intensive six-week onboarding process, which includes call reviews and continuous coaching to hone sales performance.

Marc also sheds some light on the broader challenges of recruiting and managing SDRs and the importance of fostering an in-office culture to support learning, productivity, and camaraderie. Tune in to find out how you can enhance your own recruitment processes and ensure the continuous development of your sales team.

In this episode, you’ll learn:

• The importance of recording and reviewing sales calls to improve performance.
• How memoryBlue's rigorous training program ramps up new SDRs effectively.
• Why being in an office environment can significantly boost team productivity and morale.

Jump into the conversation:

• 05:40 Everything you need to know about the outsourced sales development model.
• 14:27 What sets memoryBlue apart from the other guys when it comes to training and developing their SDRs?
• 19:27 Embracing the benefits of an in-office culture.