Building a Smarter Content Strategy with Podcasts with Rachel Downey

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/9c/56/ba/9c56ba7e-4969-cbe1-8d15-811067a9a90f/mza_6037478890792315922.jpg/600x600bb.jpg

Market Mastery

The Bridge Group

20 episodes

3 months ago

What else can I be doing to drive revenue? How do I optimize our go-to-market strategies to ensure effectiveness and ROI? If questions like these keep you up at night and occupy your thoughts by day, have we got a podcast for you. Welcome to Market Mastery presented by The Bridge Group, the podcast where sales professionals learn to advance their careers. Join host and revenue expert Kyle Smith as he talks to elite B2B sales and revenue experts about the strategies they're using to win in the market. From cultivating a killer company culture to navigating compensation questions, we'll provide you with the insights, education, and strategies you need to thrive. For more from The Bridge Group, visit www.bridgegroupinc.com.

All content for Market Mastery is the property of The Bridge Group and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

Building a Smarter Content Strategy with Podcasts with Rachel Downey

Market Mastery

33 minutes

1 year ago

Building a Smarter Content Strategy with Podcasts with Rachel Downey

Trust is the foundation of successful sales, and podcasts provide a powerful way to build that trust authentically.

In this episode, Rachel Downey, Founder and CEO of Share Your Genius, discusses how B2B brands can use podcasts as the cornerstone of their content strategy. Discover how storytelling helps people feel connected and showcases what your brand truly stands for.

But it’s not just about the show itself—Rachel explains how video clips and other social media assets from the show are just as important. Through thoughtful distribution, your content can grow engagement and foster client relationships that lead to business growth.

In this episode, you’ll learn:
Why podcasts should be a part of your content strategy
How to build trust through authentic and relatable content
How to increase engagement through a distribution-first mindset

Jump into the conversation:
(00:00) Building trust through podcasts with Rachel Downey
(01:51) The beginning of Share Your Genius
(07:52) Use podcasts to fuel your content strategy
(14:54) Choosing a thought leader as the show host
(16:52) Different ways to monetize a podcast
(21:31) Deliver content through the right channels
(24:13) Share Your Genius’ growth strategy
(28:25) Increasing sales capacity without burnout