Building Meaningful Sales Relationships with Julian Alvarez

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Market Mastery

The Bridge Group

20 episodes

2 months ago

What else can I be doing to drive revenue? How do I optimize our go-to-market strategies to ensure effectiveness and ROI? If questions like these keep you up at night and occupy your thoughts by day, have we got a podcast for you. Welcome to Market Mastery presented by The Bridge Group, the podcast where sales professionals learn to advance their careers. Join host and revenue expert Kyle Smith as he talks to elite B2B sales and revenue experts about the strategies they're using to win in the market. From cultivating a killer company culture to navigating compensation questions, we'll provide you with the insights, education, and strategies you need to thrive. For more from The Bridge Group, visit www.bridgegroupinc.com.

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Marketing

Technology,

Business

Building Meaningful Sales Relationships with Julian Alvarez

Market Mastery

32 minutes

1 year ago

Building Meaningful Sales Relationships with Julian Alvarez

Selling to salespeople is a unique position to be in—you’re talking shop with other professionals and leaders in the field!

On the latest episode of Market Mastery, Julian Alvarez, the VP of Sales Development for Gong, talks about the unique advantages and challenges of selling to sales professionals. Having been in sales for over 15 years, he discusses the power of leveraging an extensive professional network and the applications of Gong's conversational intelligence platform.

Julian also covers strategies for multi-threading in sales, the impact of effective sales messaging, and the value of continuous development and support for SDRs.

In this episode, you’ll learn: How your professional network can provide critical feedback, insights, and growth opportunities to help you advance your career in sales. The importance of sales development programs to empower employees and to ensure their longevity in their roles. How to maximize the potential of sales technology tools like Gong for forecasting, pipeline management, and KPI tracking.

Jump into the conversation:
02:10 Conversation Intelligence and Market Trends
04:27 Selling to Sales Professionals
12:11 Hybrid Work Model and Team Dynamics
19:19 Developing Sales Talent
26:19 Using Gong for Sales Development and Forecasting