First Touch’s Michael Kurson On Elevating Sales Efficiency With AI

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Market Mastery

The Bridge Group

20 episodes

2 months ago

What else can I be doing to drive revenue? How do I optimize our go-to-market strategies to ensure effectiveness and ROI? If questions like these keep you up at night and occupy your thoughts by day, have we got a podcast for you. Welcome to Market Mastery presented by The Bridge Group, the podcast where sales professionals learn to advance their careers. Join host and revenue expert Kyle Smith as he talks to elite B2B sales and revenue experts about the strategies they're using to win in the market. From cultivating a killer company culture to navigating compensation questions, we'll provide you with the insights, education, and strategies you need to thrive. For more from The Bridge Group, visit www.bridgegroupinc.com.

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Marketing

Technology,

Business

First Touch’s Michael Kurson On Elevating Sales Efficiency With AI

Market Mastery

25 minutes

1 year ago

First Touch’s Michael Kurson On Elevating Sales Efficiency With AI

AI is popping up everywhere. So why should B2B sales be any different? On this episode of Market Mastery, we’re joined by Michael Kurson, co-founder and head of go-to-market at First Touch, an innovative, AI-powered outreach platform. Michael provides an in-depth look at First Touch’s unique go-to-market strategy, which focuses on harnessing the power of AI to supercharge sales reps and cut down the time they spend on cold outreach, all while maintaining genuine human interaction. Whether you're in sales, marketing, or just intrigued by the intersection of AI and human connection, you can’t miss this episode.

In this episode, you’ll learn: How First Touch uses AI to reduce research and outreach time to a couple of minutes. The importance of getting feedback from end users and building a product roadmap based on that valuable feedback.How to overcome concerns about adopting AI technology by using it as a tool alongside human creativity and interaction.

Jump into the conversation:

07:51 How Michael Kurson realized he excelled at go-to-market strategy.
12:22 Prioritizing user engagement is the key! AI is meant to enhancing human interaction, not replace it.
13:38 Put your fears to bed. Sales reps won't be replaced by AI.
18:30 Focus on AI enablement to create more efficient workflows.