Effective sales enablement starts with understanding the needs of your team—and continuously adapting to meet them.
In this episode, Alex Yeaton, Senior Manager of Global Go-To-Market Field Effectiveness at Klaviyo, shares her journey of supporting a rapidly growing sales team from 7 to over 250 reps. You’ll also hear about the challenges of scaling enablement programs, the importance of coaching leaders, and why iteration is the key to long-term success.
From building trust through product training to helping sales managers become better coaches, she offers practical advice for enabling teams to succeed in a constantly evolving market.
In this episode, you’ll learn:
Jump into the conversation:
(00:00) Nailing down enablement programs
(01:09) Transition from AE to enablement
(03:41) Scaling an enablement team
(07:32) The importance of product training
(09:39) Onboarding BDRs: When to start calls
(12:47) Lessons from building a global sales team
(16:11) The evolving role of enablement
(23:42) Keeping enablement programs relevant