In this episode of Market Mentors, Matt Dodgson interviews Araminta Robertson, founder of Mint Studios, about the state of B2B content marketing in 2025. Despite AI disruption and tightening budgets, Araminta explains why content remains essential for sharing expertise and generating leads. They discuss: The Importance of Content Marketing in 2025Blogs and Their Evolving RoleWhere Would You Start to Create Inbound Leads?Understanding Your Audience: Beyond DemographicsHow Do You De...
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In this episode of Market Mentors, Matt Dodgson interviews Araminta Robertson, founder of Mint Studios, about the state of B2B content marketing in 2025. Despite AI disruption and tightening budgets, Araminta explains why content remains essential for sharing expertise and generating leads. They discuss: The Importance of Content Marketing in 2025Blogs and Their Evolving RoleWhere Would You Start to Create Inbound Leads?Understanding Your Audience: Beyond DemographicsHow Do You De...
101. Series 4 | Episode 1. Reality of Job Searching as a Senior B2B Tech Marketer Today with Lisa Vecchio, Enterprise Marketing Director at Veed.io
Market Mentors
24 minutes
9 months ago
101. Series 4 | Episode 1. Reality of Job Searching as a Senior B2B Tech Marketer Today with Lisa Vecchio, Enterprise Marketing Director at Veed.io
What's it REALLY like to search for a senior marketing role in B2B tech today? After leaving her company and looking for a job during the second half of 2024, Lisa Vecchio shares her story and insights on searching for a senior B2B marketing role in tech. We discuss: How good or bad is the job market?Did you have a clear idea of what type of job you were looking for, or did it evolve?How did you structure your day of job searching?What channels worked best?How important was candidate experi...
Market Mentors
In this episode of Market Mentors, Matt Dodgson interviews Araminta Robertson, founder of Mint Studios, about the state of B2B content marketing in 2025. Despite AI disruption and tightening budgets, Araminta explains why content remains essential for sharing expertise and generating leads. They discuss: The Importance of Content Marketing in 2025Blogs and Their Evolving RoleWhere Would You Start to Create Inbound Leads?Understanding Your Audience: Beyond DemographicsHow Do You De...
