Karly Scott, Manager of Client Services at Logical Position, leads an enterprise-level PPC strategy focused on sustained growth, experimentation, and brand impact. In this episode, she explains how Logical Position supports brands from small startups to those generating over $50 million by managing PPC, Amazon, email, and social media campaigns. The agency’s success comes from its strong relationships with partners like Google and Meta, its people-first culture, and its focus on data-driven marketing that adapts to the fast-changing AI-driven landscape.



Karly highlights that effective digital marketing requires patience, testing, and diversification across multiple platforms. She shares how one client, Cushion Lab, scaled from $15,000 in ad spend to millions in sales through experimentation and a multichannel strategy. She also urges businesses to invest in creative content and video, emphasizing that consumers now trust YouTube and visual media during research. Her message is clear: if your digital presence isn’t optimized across AI, SEO, and paid media, you’re missing opportunities to be seen when it matters most.



Quotes:



“Marketing is so centered in math and data and numbers. I went into that industry thinking one thing and came out very, very different.”



“If you’re unwilling to take some risks when it comes to digital advertising, you’re going to quickly fall behind.”



“If you aren’t there during the research phase, you sure as heck are not going to be there during the purchasing phase.”



Resources:




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