Glenis Gassmann is a seasoned business strategist, mentor, and result-driven coach with over 35 years of real-world experience helping business owners turn insight into action. As the founder of several successful ventures, including a high-performing accounting and coaching firm, Glennis brings unmatched expertise in building, scaling, and intentionally exiting businesses. Her forthcoming audiobook, "Why Knowing Isn't Enough: The No Fluff Guide to Building a Business that Finally Turns Actions into Profits," is the centerpiece of today’s conversation.



In this episode of Marketer of the Day, Glenis joins Robert Plank to break down the actionable steps behind moving from knowledge to consistent execution, especially in a world overloaded with information and technology. Glenis details her personal and professional journey, explaining why so many business owners get stuck, the value of self-awareness, and the importance of building systems that support action rather than overwhelm. Discussion topics include cultivating discipline, prioritizing high-impact tasks, delegating for growth, leading by example, and the essential role of mentors and community in driving sustainable business results. Glenis shares transformative lessons from her own “school of hard knocks,” as well as insight on how leaders can develop both themselves and their teams for long-term success.



Quotes:



"Success doesn't come from knowing more. It comes from doing what matters consistently."



"You actually have to be kind to yourself... we don't have to keep up with all the information as fast as it comes to us."



"It's not about strategy. This is all about tactics, having that belief in yourself, having a vision bigger than yourself, and taking the actions."



Resources:




Connect with  Glenis Gassmanni on LinkedIn



Get Glenis Gassmann’s audiobook Why Knowing Isn't Enough on Amazon



Get expert guidance from Glenis Gassmann.