Being Known for Your Niche with Melanie Deziel and Jay Acunzo

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Marketer-to-Marketer - #M2M

Marketing

20 episodes

9 months ago

A video and audio series to help marketing teams grow through unscripted conversations between today's most influential marketing practitioners and thought leaders.

Management

Business

RSS

All content for Marketer-to-Marketer - #M2M is the property of Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A video and audio series to help marketing teams grow through unscripted conversations between today's most influential marketing practitioners and thought leaders.

Management

Business

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Being Known for Your Niche with Melanie Deziel and Jay Acunzo

Marketer-to-Marketer - #M2M

18 minutes

7 years ago

Being Known for Your Niche with Melanie Deziel and Jay Acunzo

What happens when Content Marketing works? We are not talking about just getting subscribers, but truly being known as one of the best resources in the world for your niche.
Everything you dreamed of will come true, right? Your business will get so many leads you will see rapid growth, you get invited to speak at industry conferences all the time, and you have more flexibility to create content the way you want. It really can be great, but there are issues.
Sometimes the thing you are known for becomes something not to be known for anymore. Maybe it isn’t great to be known as the Direct Marketing gal anymore and you want to pivot.
In this episode, Melanie Deziel, the Native Advertising gal, and Jay Acunzo, the Podcast guy, join the show to talk about the evolution of their brands and the ways they have included frequent pivots to ensure they are not isolated into a single bucket during their growth as content creators.

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This has been an excellent season and we are looking forward to launching more shows in this season soon.

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https://enterprisemarketer.com/podcasts/m2m/season-01-show-16/