Patients aren’t shopping the way they used to. They research across dozens of sources, trust what feels familiar, and increasingly lean on AI to recommend a short list. We sat down with Charles Gaudet of Predictable Profits to unpack how chiropractors and clinic owners can move from word of mouth and guesswork to a clear system that creates, captures, and nurtures demand—so you become the obvious choice in your market. We start with the mindset shift from clinician to CEO and why vague “we t...
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Patients aren’t shopping the way they used to. They research across dozens of sources, trust what feels familiar, and increasingly lean on AI to recommend a short list. We sat down with Charles Gaudet of Predictable Profits to unpack how chiropractors and clinic owners can move from word of mouth and guesswork to a clear system that creates, captures, and nurtures demand—so you become the obvious choice in your market. We start with the mindset shift from clinician to CEO and why vague “we t...
AI Broke Facebook Ads: What Chiropractors Need to Know
Marketing 101 for Chiropractors
20 minutes
2 months ago
AI Broke Facebook Ads: What Chiropractors Need to Know
Something significant happened in early 2025 that's affecting chiropractors across the country - Meta rolled out their new AI systems, completely changing how Facebook ads work. The precision targeting tools we relied on for years have vanished, replaced by artificial intelligence making decisions about who sees your ads. The results? Lower quality leads, inconsistent delivery, and a lot of frustrated practice owners wondering why their marketing suddenly stopped performing. This shift matte...
Marketing 101 for Chiropractors
Patients aren’t shopping the way they used to. They research across dozens of sources, trust what feels familiar, and increasingly lean on AI to recommend a short list. We sat down with Charles Gaudet of Predictable Profits to unpack how chiropractors and clinic owners can move from word of mouth and guesswork to a clear system that creates, captures, and nurtures demand—so you become the obvious choice in your market. We start with the mindset shift from clinician to CEO and why vague “we t...
