Patients aren’t shopping the way they used to. They research across dozens of sources, trust what feels familiar, and increasingly lean on AI to recommend a short list. We sat down with Charles Gaudet of Predictable Profits to unpack how chiropractors and clinic owners can move from word of mouth and guesswork to a clear system that creates, captures, and nurtures demand—so you become the obvious choice in your market. We start with the mindset shift from clinician to CEO and why vague “we t...
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Patients aren’t shopping the way they used to. They research across dozens of sources, trust what feels familiar, and increasingly lean on AI to recommend a short list. We sat down with Charles Gaudet of Predictable Profits to unpack how chiropractors and clinic owners can move from word of mouth and guesswork to a clear system that creates, captures, and nurtures demand—so you become the obvious choice in your market. We start with the mindset shift from clinician to CEO and why vague “we t...
The Patient Conversion Crisis: Why More Leads Aren't the Answer
Marketing 101 for Chiropractors
19 minutes
1 month ago
The Patient Conversion Crisis: Why More Leads Aren't the Answer
Are you constantly chasing new patients for your chiropractic practice while watching potential patients slip through your fingers? You're not alone. The hard truth many chiropractors face is that pouring more money into generating leads doesn't solve the fundamental issue plaguing most practices. The number one marketing mistake chiropractors make isn't about attracting attention—it's failing to convert interested prospects into committed patients. Think about it: what good are 50 new leads...
Marketing 101 for Chiropractors
Patients aren’t shopping the way they used to. They research across dozens of sources, trust what feels familiar, and increasingly lean on AI to recommend a short list. We sat down with Charles Gaudet of Predictable Profits to unpack how chiropractors and clinic owners can move from word of mouth and guesswork to a clear system that creates, captures, and nurtures demand—so you become the obvious choice in your market. We start with the mindset shift from clinician to CEO and why vague “we t...