Your patients are overwhelmed by pings, promos, and pop-ups. A single handwritten note still slices through the noise, gets opened, gets read, and often gets displayed—becoming the quietest, most persuasive billboard in the room. We sit down with David Wax, founder of Handwrytten, to unpack why pen-on-paper wins attention and how clinics can scale the habit without losing the human touch. We trace David’s path from building a mass texting company to designing robots that hold real pens and w...
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Your patients are overwhelmed by pings, promos, and pop-ups. A single handwritten note still slices through the noise, gets opened, gets read, and often gets displayed—becoming the quietest, most persuasive billboard in the room. We sit down with David Wax, founder of Handwrytten, to unpack why pen-on-paper wins attention and how clinics can scale the habit without losing the human touch. We trace David’s path from building a mass texting company to designing robots that hold real pens and w...
Why Google Reviews Don’t Convert And How To Fix It
Marketing 101 for Chiropractors
21 minutes
1 week ago
Why Google Reviews Don’t Convert And How To Fix It
Five stars don’t fix a broken funnel. We dig into why glowing Google reviews often fail to convert and show how to turn social proof into scheduled care with a practical, patient-first system. Instead of chasing vanity metrics, we focus on the three pillars that actually move the needle: conversion, action, and urgency. We start by tightening local visibility using Google Business Profile fundamentals—smart category selection, weekly posts to drive activity, and service keywords that reinfor...
Marketing 101 for Chiropractors
Your patients are overwhelmed by pings, promos, and pop-ups. A single handwritten note still slices through the noise, gets opened, gets read, and often gets displayed—becoming the quietest, most persuasive billboard in the room. We sit down with David Wax, founder of Handwrytten, to unpack why pen-on-paper wins attention and how clinics can scale the habit without losing the human touch. We trace David’s path from building a mass texting company to designing robots that hold real pens and w...
