Scaling E-Commerce through marketplaces

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Marketing and Coffee - Podcasts with Lijo Ittoop

Lijo Ittoop

47 episodes

1 week ago

This is a podcast to talk about the various innovations that happen in the UAE in the field of marketing. The world of marketing is huge and with the advent of technology has gone through a step change. I will be talking to various stakeholders - small, big, and large to educate you about the world of marketing. Lijo loves tech, marketing, and going through cycles of weight loss. In an alternate life, he is a footballer. Having worked in India, the Middle East, and Africa, Lijo comes with a huge experience spread across multiple industries.

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Scaling E-Commerce through marketplaces - The BiC story

Marketing and Coffee - Podcasts with Lijo Ittoop

31 minutes 2 seconds

4 years ago

Scaling E-Commerce through marketplaces - The BiC story

About the speaker - Ahmed Gowda (https://www.linkedin.com/in/ahmedgowda/)

With a career spanning across organizations like Microsoft and Asus, he now heads E-Commerce and digital for BiC MEA. He has successfully scaled BiC in the last 2 years on all marketplaces.

In this episode

His LinkedIn banner says, "In search of incredible". What's the story behind that?
Stationery, light, and razors... With almost no overlap in the audience, what's the positioning of the brand? What does it stand for? How does marketing go about things?
How did you go around achieving such growth over these last 2 years?
What was the most amazing learning along the way with that data - like some aha moment he had? Does one feel that sometimes we have too much data?
One of the biggest challenges of an organization steeped in traditional distribution is to adopt a digital mindset. How did he integrate digital into the organization's culture?
What was the learning during Covid as an e-commerce marketeer?
His advice to those who have started their journey in e-commerce today.
Going forward, how big a role would AI play in digital marketing e-commerce? Do you believe it will change the way the media is bought in the next couple if years?