📥 Free Download: The Mad Hatter’s Guide: The Proven Strategy to Drive More Visitors to Your Etsy Shop or Website with Blogging
Click here to grab the free guide! 🚀
🎓 Free Workshop: Discover How Blogging Can Drive More Traffic to Your Handmade Business
Sign up for the free class here!
Topic: Taking Risks in Business—How a $30,000 Bet Changed My Life
Welcome back to The Marketing and Heart Podcast! Today, we’re diving into risk-taking—the kind of leap that makes you wonder if you’re on the edge of a breakthrough or a total misstep. I’m sharing one of the biggest risks I’ve ever taken in my jewelry business, The Wicked Griffin, and the lessons that came with it. If you’re feeling stuck or are on the fence about a big decision, this one’s for you.
Let’s go back to when my business was thriving but wearing me down. Orders were nonstop, and every piece was hand-made from morning to night. Even when I was pregnant, I kept up this cycle, pushing myself past exhaustion.
I’ll never forget one particular night: eight months pregnant, hunched over my workbench at 8 p.m., trying to saw through a thick piece of silver with hours of work still ahead. I was grateful my business was doing well, but I was also breaking under the pressure. That night, I told myself that something had to give.
That’s when I decided to invest in a laser engraver—a $30,000 purchase, straight from my profits. I didn’t take out a loan or have a backup plan. It was just me, my business, and a huge leap of faith. I was terrified, but I knew this change was necessary if I wanted to keep my business and sanity intact.
When the engraver finally arrived, it felt like a weight had been lifted. I wasn’t spending endless hours on each piece anymore, and I finally had time to breathe. That single decision allowed me to rearrange my workflow and made my business sustainable.
Looking back, it was a life-changing decision. But that risk, scary as it was, taught me something crucial: to grow, you have to be willing to take a leap.
Of course, not every risk pans out. I’ve had my share of misses, too. I once bought a $4,000 Glowforge that now just gathers dust in a spare room—a great idea that never took off. But that’s the reality of taking risks.
Each decision, whether it works out or not, teaches something valuable. The key is to learn from each one and keep moving forward.
So, here’s where I want to turn this back to you. Think about the risks you’re holding back from right now. Is there a decision you’ve been hesitating over because you’re unsure how it’ll turn out?
Maybe it’s an investment in a new tool or exploring a new marketing strategy. Whatever it is, ask yourself: What’s the best that could happen if this pays off? Then think about what you would need in place to take that step with confidence.
📥 Free Download: The Mad Hatter’s Guide: The Proven Strategy to Drive More Visitors to Your Etsy Shop or Website with Blogging
Click here to grab the free guide! 🚀
🎓 Free Workshop: Discover How Blogging Can Drive More Traffic to Your Handmade Business
Sign up for the free class here!
Topic: Taking Risks in Business—How a $30,000 Bet Changed My Life
Welcome back to The Marketing and Heart Podcast! Today, we’re diving into risk-taking—the kind of leap that makes you wonder if you’re on the edge of a breakthrough or a total misstep. I’m sharing one of the biggest risks I’ve ever taken in my jewelry business, The Wicked Griffin, and the lessons that came with it. If you’re feeling stuck or are on the fence about a big decision, this one’s for you.
Let’s go back to when my business was thriving but wearing me down. Orders were nonstop, and every piece was hand-made from morning to night. Even when I was pregnant, I kept up this cycle, pushing myself past exhaustion.
I’ll never forget one particular night: eight months pregnant, hunched over my workbench at 8 p.m., trying to saw through a thick piece of silver with hours of work still ahead. I was grateful my business was doing well, but I was also breaking under the pressure. That night, I told myself that something had to give.
That’s when I decided to invest in a laser engraver—a $30,000 purchase, straight from my profits. I didn’t take out a loan or have a backup plan. It was just me, my business, and a huge leap of faith. I was terrified, but I knew this change was necessary if I wanted to keep my business and sanity intact.
When the engraver finally arrived, it felt like a weight had been lifted. I wasn’t spending endless hours on each piece anymore, and I finally had time to breathe. That single decision allowed me to rearrange my workflow and made my business sustainable.
Looking back, it was a life-changing decision. But that risk, scary as it was, taught me something crucial: to grow, you have to be willing to take a leap.
Of course, not every risk pans out. I’ve had my share of misses, too. I once bought a $4,000 Glowforge that now just gathers dust in a spare room—a great idea that never took off. But that’s the reality of taking risks.
Each decision, whether it works out or not, teaches something valuable. The key is to learn from each one and keep moving forward.
So, here’s where I want to turn this back to you. Think about the risks you’re holding back from right now. Is there a decision you’ve been hesitating over because you’re unsure how it’ll turn out?
Maybe it’s an investment in a new tool or exploring a new marketing strategy. Whatever it is, ask yourself: What’s the best that could happen if this pays off? Then think about what you would need in place to take that step with confidence.
📥 Free Download: The Mad Hatter’s Guide: The Proven Strategy to Drive More Visitors to Your Etsy Shop or Website with Blogging
Click here to grab the free guide! 🚀
🎓 Free Workshop: Discover How to Ethically Use BuzzFeed’s Traffic Strategy for Your Handmade Business
Sign up for the free workshop here!
In this episode of The Marketing and Heart Podcast, we’re going to break down one of the biggest misconceptions holding Etsy sellers back: that focusing only on SEO is the key to more sales. Many sellers have been stuck in this mindset, obsessively tweaking their listings without seeing the results they want. We’ll talk about why SEO alone isn’t enough and how you can shift your mindset to open up bigger and better traffic opportunities by thinking beyond Etsy SEO.
Welcome back to The Marketing and Heart Podcast! Today, we’re going to dig into one of the most common limiting beliefs I see among handmade business owners and Etsy sellers: the idea that SEO alone will get you the sales you’re looking for.
I get it—everyone talks about Etsy SEO like it’s the holy grail. You’ve probably heard that all you need to do is tweak your keywords, optimize your listings, and wait for the sales to roll in. But how’s that working out for you so far?
If you're feeling frustrated, like you’re constantly tweaking and yet seeing little to no difference in your traffic or sales, this episode is for you. Because here’s the truth: SEO alone won’t get you more Etsy sales. In fact, relying on it is holding you back from unlocking your real potential.
Let’s talk about why so many Etsy sellers fall into the SEO trap.
It’s easy to believe that SEO is the answer to your traffic problems because it’s tangible—it’s something you can control. You can research keywords, rewrite your listings, and make changes hoping to get a little bump in your rankings. But when you focus only on Etsy SEO, you’re setting yourself up for a cycle of constant tweaking and never getting the results you deserve.
Why? Because Etsy’s algorithm is always changing. And if you’re relying solely on SEO to get traffic, you’re putting your business at the mercy of something you can’t control. You’re letting Etsy dictate how visible your shop is, and that’s a dangerous place to be.
Imagine constantly pouring your time into tweaking keywords and tags, hoping that it’ll magically turn into sales. It’s frustrating, exhausting, and—honestly—it’s not the most effective way to grow your business.
Here’s wha