How to use humor and storytelling to write killer LinkedIn Ads copy - Myra Ahmed – Freelance Copywriter

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Marketing B2B avec Mony Chhim

8m-marketing.com

212 episodes

5 days ago

Dans ce podcast hebdomadaire, Mony interviewe des experts francophones du marketing B2B. Vous trouverez des idées innovantes, des conseils et des tactiques qui marchent aujourd’hui. Je suis Mony Chhim et je suis spécialiste LinkedIn Ads pour entreprises B2B (45+ clients accélérés). Connectez-vous à Mony ici : https://www.linkedin.com/in/monychhim/

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How to use humor and storytelling to write killer LinkedIn Ads copy - Myra Ahmed – Freelance Copywriter | LinkedIn Ads Specialist

Marketing B2B avec Mony Chhim

34 minutes 45 seconds

3 weeks ago

How to use humor and storytelling to write killer LinkedIn Ads copy - Myra Ahmed – Freelance Copywriter | LinkedIn Ads Specialist

Guest: Myra Ahmed – Freelance Copywriter | LinkedIn Ads Specialist

In this episode, I welcome Myra Ahmed, a skilled freelance copywriter focused on creating impactful LinkedIn ads for B2B SaaS brands. Myra shares her journey into the realm of LinkedIn advertising, discussing the pivotal moment that led her to specialize in this area due to the immense potential for audience engagement.

We explore key strategies for crafting effective LinkedIn ads, emphasizing the importance of strong messaging and creative storytelling that deviates from conventional promotional content. Myra highlights the significance of authenticity, illustrating successful campaigns that resonate with users rather than merely pushing sales.

Throughout our conversation, she addresses common misconceptions, the role of humor in B2B marketing, and the delicate balance of personalization without compromising user comfort. Best practices for storytelling, audience targeting, and content types are thoroughly examined, offering listeners actionable insights to enhance their ad performance.

This episode is packed with valuable advice for anyone looking to improve their LinkedIn advertising strategy and create a compelling brand narrative.

In this conversation between Myra and Mony:

• 0:04 Introduction

• 1:15 Myra’s Journey into LinkedIn Ads

• 3:40 Common Misconceptions about LinkedIn Ads

• 10:00 The Power of Storytelling in Ads

• 18:30 The Role of Humor in B2B Marketing

• 25:12 Personalization in Advertising

• 30:45 Best Practices for Writing Compelling Copy

• 45:15 The Debate: Lead Gen Forms vs. Landing Pages

• 50:00 Headline Writing Techniques

• 57:10 Building an Engaging Company Page

• 1:02:00 Conclusion and Resources

References:

Myra’s LinkedIn:

uk.linkedin.com/in/myraahmed

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⚡ Connect with Mony here.

I’m Mony, your guide to elevating B2B marketing strategies through innovative insights and actionable tips.

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Audio Editing & Mastering: Nicolas Lureau

https://www.linkedin.com/in/audiomarketing/