Today we’re talking about how to market a boring product in a crowded industry. We're talking Liquid Death. We’ll set the stage with the problem, their pivot, the marketing tactics they used, give you a marketing study to show you their tactic is backed by science, and then give you the playbook how you apply it to your business. PLEASE follow and tell a friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Bra...
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Today we’re talking about how to market a boring product in a crowded industry. We're talking Liquid Death. We’ll set the stage with the problem, their pivot, the marketing tactics they used, give you a marketing study to show you their tactic is backed by science, and then give you the playbook how you apply it to your business. PLEASE follow and tell a friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Bra...
How to Implement the Contribution Margin Function in Your Company
MARKETING
25 minutes
2 years ago
How to Implement the Contribution Margin Function in Your Company
You need someone in your company running contribution margins across all products and services. Here's how to get it right. SHOW LINKSHow to Run a Great Finance and Accounting Department with CFO Sean Lambhttps://podcasts.apple.com/us/podcast/how-to-run-a-great-finance-and-accounting/id1522407349?i=1000608776346 PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your ma...
MARKETING
Today we’re talking about how to market a boring product in a crowded industry. We're talking Liquid Death. We’ll set the stage with the problem, their pivot, the marketing tactics they used, give you a marketing study to show you their tactic is backed by science, and then give you the playbook how you apply it to your business. PLEASE follow and tell a friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Bra...
