Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Welcome to Marketing Brew Weekly! This week we’re discussing the rise of branded weddings: are they cute or cringe? Is the positive sentiment worth it for the brands or could it backfire? From a Hellmann’s Mayo wedding to getting hitched at the Taco Bell Cantina, we break down the opportunities and missteps of letting a brand plan (and pay for!) your big day. Plus, we take a look at other wedding-related activities such as brand trips and bachelorette parties and how they hope to get in on the sponsored action as well.
00:00: Intro
00:31: Branded weddings rising in popularity
03:00: Hellmann’s branded mayo wedding
05:52: Taco Bell Cantina wedding
07:00: Why would a brand sponsor a wedding
13:20: Content creation opportunities
16:18: Elevated brands sponsoring celeb and influencers
18:38: Brands and bachelorette parties
21:00: Can this backfire for brands
23:26: Which mascot would you have at your wedding
This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
