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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
What The Spotify/Netflix Deal Means for YouTube and Podcasts
Marketing Brew Weekly
32 minutes
4 days ago
What The Spotify/Netflix Deal Means for YouTube and Podcasts
Welcome to Marketing Brew Weekly! This week we’re discussing Heineken’s billboard reaction to Friend AI’s ads, the Spotify deal to bring The Ringer’s video podcasts to Netflix and what that means for YouTube and other platforms, the reasoning behind Apple TV dropping the plus sign from their name, and how man on the street videos are now turning into brands on the street videos as ads get in on the fun of producing these authentic-seeming clips.
00:00: Intro
00:35: Heineken mocks Friend AI
05:46: Select Spotify video podcasts will be available on Netflix
14:40: Apple TV subtracts the “+”
21:52: Brands get in on man on the street ads
This episode was sponsored by Digicom. To learn more, go to http://www.digicom.io/brew.
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
