Eve Weatherburn from Meraki Marketing Learning Studio
18 episodes
5 months ago
Ever missed out on a Director promotion to an external candidate and wondered why? This is a common frustration for many marketers. You put in so much hard work to be a high-performing Manager yet you get overlooked when it's time for that promotion to Director that you really want. In this episode I outline the key reasons that leaders may be overlooking you (and other internal marketers) and hiring externally, and what you should focus on to increase awareness of your Director-level capabil...
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Ever missed out on a Director promotion to an external candidate and wondered why? This is a common frustration for many marketers. You put in so much hard work to be a high-performing Manager yet you get overlooked when it's time for that promotion to Director that you really want. In this episode I outline the key reasons that leaders may be overlooking you (and other internal marketers) and hiring externally, and what you should focus on to increase awareness of your Director-level capabil...
The non-negotiable skill for Marketers who want to be promoted past Manager-level
Marketing Career Playbook
17 minutes
9 months ago
The non-negotiable skill for Marketers who want to be promoted past Manager-level
As marketers, we need to develop a wide range of skills to determine best how to develop and promote the brands we take to market. Regardless of which area of the marketing mix you work in, there's one skill that you need to be developing from early in your marketing career, particularly if getting promoted past Manager-level is a goal of yours. In this episode I share what this skill is and some examples of how a Strong Performing Manager in marketing demonstrates this skill. As ...
Marketing Career Playbook
Ever missed out on a Director promotion to an external candidate and wondered why? This is a common frustration for many marketers. You put in so much hard work to be a high-performing Manager yet you get overlooked when it's time for that promotion to Director that you really want. In this episode I outline the key reasons that leaders may be overlooking you (and other internal marketers) and hiring externally, and what you should focus on to increase awareness of your Director-level capabil...
