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Marketing Careers Uncovered
Dave Heywood
43 episodes
1 week ago

Exploring the personal and professional development journeys of marketers from a wide range of backgrounds and industries.


Join us as we dive into their highs, lows, and everything in between, uncovering practical, pragmatic insights and takeaways that you can apply to your own career.


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Education,
Business,
Careers,
Self-Improvement
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All content for Marketing Careers Uncovered is the property of Dave Heywood and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Exploring the personal and professional development journeys of marketers from a wide range of backgrounds and industries.


Join us as we dive into their highs, lows, and everything in between, uncovering practical, pragmatic insights and takeaways that you can apply to your own career.


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Education,
Business,
Careers,
Self-Improvement
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How to think like an optimiser - with Slobodan Manić, Conversion Strategist & Podcast Host
Marketing Careers Uncovered
49 minutes 14 seconds
6 months ago
How to think like an optimiser - with Slobodan Manić, Conversion Strategist & Podcast Host

We talk a lot about optimisation in marketing - but too often, it means nudging a button colour or tweaking a landing page.


Slobodan ' Sani' Manić wants to change that. A former developer turned conversion strategist, Sani shares how one offhand comment flipped his view of marketers, and how it led him to a mindset built around asking better questions, not just running better tests.


We dig into:


  • why most marketers inherit a narrow view of their role
  • how SEO and CRO became siloed (and why that’s a problem)
  • what real optimisation looks like - and what stops teams doing it
  • the mental trap of always spotting what’s broken
  • how to stay curious (and sane) in an AI-saturated world


A great listen for anyone who wants to think sharper, work smarter, and stop pouring water into leaky buckets.


Hosted on Acast. See acast.com/privacy for more information.

Marketing Careers Uncovered

Exploring the personal and professional development journeys of marketers from a wide range of backgrounds and industries.


Join us as we dive into their highs, lows, and everything in between, uncovering practical, pragmatic insights and takeaways that you can apply to your own career.


Hosted on Acast. See acast.com/privacy for more information.