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Marketing Careers Uncovered
Dave Heywood
43 episodes
1 week ago

Exploring the personal and professional development journeys of marketers from a wide range of backgrounds and industries.


Join us as we dive into their highs, lows, and everything in between, uncovering practical, pragmatic insights and takeaways that you can apply to your own career.


Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Education,
Business,
Careers,
Self-Improvement
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All content for Marketing Careers Uncovered is the property of Dave Heywood and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Exploring the personal and professional development journeys of marketers from a wide range of backgrounds and industries.


Join us as we dive into their highs, lows, and everything in between, uncovering practical, pragmatic insights and takeaways that you can apply to your own career.


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Education,
Business,
Careers,
Self-Improvement
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Making sense of the marketing madness – with Brandon Keenen, CEO at ViVV Labs
Marketing Careers Uncovered
55 minutes 42 seconds
5 months ago
Making sense of the marketing madness – with Brandon Keenen, CEO at ViVV Labs

What if the biggest threat to good marketing isn’t budgets, tech, or AI - but overcomplication?


In this episode, I sit down with Brandon Keenen - ex-CMO, ex-BuzzFeed, now founder of ViVV Labs - to dig into why marketing so often loses its way. We cover the cost of vanity metrics, the illusion of attribution, and how confidence without clarity is everywhere.


We also talk about what it really takes to move from tactical work to strategic leadership - and why simplifying your thinking might be the most powerful thing you do.


Hosted on Acast. See acast.com/privacy for more information.

Marketing Careers Uncovered

Exploring the personal and professional development journeys of marketers from a wide range of backgrounds and industries.


Join us as we dive into their highs, lows, and everything in between, uncovering practical, pragmatic insights and takeaways that you can apply to your own career.


Hosted on Acast. See acast.com/privacy for more information.