Getting the title is one thing. Getting taken seriously as a leader is another.

Louise Thompson knows that gap well. She spent years as a comms director before moving into coaching, and she’s worked with plenty of smart marketers who’ve found the step up tougher than expected.

We get into:

• why outputs don’t cut it at senior level - it’s all about outcomes
• the behind-the-scenes groundwork that makes meetings easier
• how to stop micromanaging without losing standards
• finding a leadership style that feels like you, not a copy-and-paste

If you’ve just stepped up to head-of or director, or want to position yourself as ready for the next big leap, there's plenty here for you.

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