What does it actually take to build a high-performing team - that stands up for years to come?

In this episode I sit down with Mick Rigby, founder and CEO of Yodel Mobile, to dig into the real work behind long-term team performance. Mick’s kept his senior team together for close to a decade, grown people from interns into leaders, and adapted his own leadership style through start-up chaos, growth, and a post-sale transition into a much bigger parent company.

Here’s what we get into:

• how to grow people at the pace they are ready for
• why loyalty lasts when you back people early and often
• how neurodiversity shapes leadership, decision making and pressure
• the shift from micromanaging to macromanaging as you scale
• what part of marketing AI will change - and what it won’t touch
• why creative intelligence and human judgement are rising in value again
• the leadership habits that actually keep teams together for a decade

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