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Marketing Careers Uncovered
Dave Heywood
43 episodes
1 week ago

Exploring the personal and professional development journeys of marketers from a wide range of backgrounds and industries.


Join us as we dive into their highs, lows, and everything in between, uncovering practical, pragmatic insights and takeaways that you can apply to your own career.


Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Education,
Business,
Careers,
Self-Improvement
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All content for Marketing Careers Uncovered is the property of Dave Heywood and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Exploring the personal and professional development journeys of marketers from a wide range of backgrounds and industries.


Join us as we dive into their highs, lows, and everything in between, uncovering practical, pragmatic insights and takeaways that you can apply to your own career.


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Education,
Business,
Careers,
Self-Improvement
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What AI’s really doing to marketers - from starting out to senior strategy, with Em Brown and Sam Birkett
Marketing Careers Uncovered
43 minutes 44 seconds
7 months ago
What AI’s really doing to marketers - from starting out to senior strategy, with Em Brown and Sam Birkett

After reading HubSpot’s 2025 trends report, I found myself wondering: is AI really reshaping marketing careers, or are we just getting swept along by another hype cycle?


In this episode, I’m joined by Em Brown, a junior exec navigating AI expectations before she’s had time to build her craft, and Sam Birkett, a seasoned strategist who’s lived through more than one marketing hype cycle.


Together, we get into:

  • what AI means for skill-building, judgement, and career progression
  • whether prompt-writing is replacing creative thinking
  • how trend reports are shaping perception (and not always helpfully)
  • and why knowing what good looks like still matters more than ever


One for anyone trying to progress in their career without losing their instinct to algorithms.


Hosted on Acast. See acast.com/privacy for more information.

Marketing Careers Uncovered

Exploring the personal and professional development journeys of marketers from a wide range of backgrounds and industries.


Join us as we dive into their highs, lows, and everything in between, uncovering practical, pragmatic insights and takeaways that you can apply to your own career.


Hosted on Acast. See acast.com/privacy for more information.