Search Engine Marketing (SEM) uses paid search ads to put your offer in front of people the instant they’re looking for it.
Businesses run search ads because they deliver instant visibility on queries that signal purchase intent, provide fully measurable performance metrics, and allow precise control over budget, targeting, and messaging—making SEM one of the most efficient, scalable ways to drive relevant traffic and sales!
In this episode we will turn New York’s most famous view into non-stop ticket sales by building a Google Search campaign for the Empire State Building Observatory from the ground up:
Start with the business goal
Split into multiple campaigns
Craft themed ad groups & keywords
Write Responsive Search Ads that sell
Stack extensions for maximum impact
Launch, learn, and scale
Want hands-on practice? Head over to marketingcasebootcamp.com to tackle the full Empire State Building Search Ads campaign case study. Build your own strategy, compare it with ours, connect with fellow marketers, and sharpen your SEM skills.