Premature scaling is the number one killer of startups.

This episode challenges the dangerous "build it and they will come" mentality, urging founders to validate their ideas before pouring fuel on the fire.

We explore the difference between assumed demand and actual product-market fit, discussing why you need to talk to customers and test your hypothesis first.

Listen in for a guide on how to avoid the "death cycle" and ensure you are scaling a business that works, rather than just funding an expensive hobby.

Tune in for practical insights, then head over to ⁠⁠Marketing Case Bootcamp⁠⁠⁠⁠ to join the conversation with fellow marketers.