In this second episode of Agency Agenda, Rana Barua discusses his blueprint for Havas’ regional growth — agility, collaboration, and a “One Asia” mindset. He dives into cultural insights, innovation, and what Southeast and North Asia really need from a modern agency network.
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In this second episode of Agency Agenda, Rana Barua discusses his blueprint for Havas’ regional growth — agility, collaboration, and a “One Asia” mindset. He dives into cultural insights, innovation, and what Southeast and North Asia really need from a modern agency network.
DMA 2025: Etika's Santharuban on leading with risk and culture
Marketing Connected
22 minutes
2 weeks ago
DMA 2025: Etika's Santharuban on leading with risk and culture
You’re tuned into a snippet from our Digital Marketing Asia 2025 conference in Malaysia. DMA is one of Marketing-Interactive’s core conferences and returns this year as the region’s premier gathering of industry disruptors, where tech, creativity, data and performance converge. This episode features Santharuban Thurai Sundaram, Etika Group of Companies' CEO overseeing Malaysia, Singapore, Brunei and exports. Besides sharing his journey from CMO to CEO, Santharuban discusses his take on leadin...
Marketing Connected
In this second episode of Agency Agenda, Rana Barua discusses his blueprint for Havas’ regional growth — agility, collaboration, and a “One Asia” mindset. He dives into cultural insights, innovation, and what Southeast and North Asia really need from a modern agency network.
