AI is transforming search, marketing, and measurement. From zero-click results to AI-powered targeting, marketers must pivot from chasing clicks to owning visibility. Industry leaders share strategies for building brand authority, leveraging omnichannel performance, and measuring success in a post-click world, ensuring brands stay relevant as AI reshapes customer engagement.
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AI is transforming search, marketing, and measurement. From zero-click results to AI-powered targeting, marketers must pivot from chasing clicks to owning visibility. Industry leaders share strategies for building brand authority, leveraging omnichannel performance, and measuring success in a post-click world, ensuring brands stay relevant as AI reshapes customer engagement.
DMA 2025: Etika's Santharuban on leading with risk and culture
Marketing Connected
22 minutes
2 months ago
DMA 2025: Etika's Santharuban on leading with risk and culture
You’re tuned into a snippet from our Digital Marketing Asia 2025 conference in Malaysia. DMA is one of Marketing-Interactive’s core conferences and returns this year as the region’s premier gathering of industry disruptors, where tech, creativity, data and performance converge. This episode features Santharuban Thurai Sundaram, Etika Group of Companies' CEO overseeing Malaysia, Singapore, Brunei and exports. Besides sharing his journey from CMO to CEO, Santharuban discusses his take on leadin...
Marketing Connected
AI is transforming search, marketing, and measurement. From zero-click results to AI-powered targeting, marketers must pivot from chasing clicks to owning visibility. Industry leaders share strategies for building brand authority, leveraging omnichannel performance, and measuring success in a post-click world, ensuring brands stay relevant as AI reshapes customer engagement.
