In this second episode of Agency Agenda, Rana Barua discusses his blueprint for Havas’ regional growth — agility, collaboration, and a “One Asia” mindset. He dives into cultural insights, innovation, and what Southeast and North Asia really need from a modern agency network.
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In this second episode of Agency Agenda, Rana Barua discusses his blueprint for Havas’ regional growth — agility, collaboration, and a “One Asia” mindset. He dives into cultural insights, innovation, and what Southeast and North Asia really need from a modern agency network.
In Conversation | How tech is powering a global tea brand
Marketing Connected
34 minutes
2 months ago
In Conversation | How tech is powering a global tea brand
In the latest episode of MARKETING-INTERACTIVE’s Marketing Connected podcast series, "In Conversation", Eugene Lee, VP and CMO APAC at Chagee, shares his journey from rising through the ranks at McDonald’s to leading marketing for a fast-growing Chinese tea brand. He dives into how Chagee uses cutting-edge technology, from cloud-connected tea machines to automated stores, to scale globally while keeping human interaction at the heart of the brand.
Marketing Connected
In this second episode of Agency Agenda, Rana Barua discusses his blueprint for Havas’ regional growth — agility, collaboration, and a “One Asia” mindset. He dives into cultural insights, innovation, and what Southeast and North Asia really need from a modern agency network.
