In this snippet from our PR Asia Singapore conference, Walter de Oude, CEO of Chocolate Finance, shares how he turned a SG$500mil withdrawal crisis into “reach money can’t buy.” From immediate media presence to embracing social platforms, he discusses why taking ownership, being authentic, and engaging directly with customers can transform challenges into opportunities and redefine how brands build trust today.
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In this snippet from our PR Asia Singapore conference, Walter de Oude, CEO of Chocolate Finance, shares how he turned a SG$500mil withdrawal crisis into “reach money can’t buy.” From immediate media presence to embracing social platforms, he discusses why taking ownership, being authentic, and engaging directly with customers can transform challenges into opportunities and redefine how brands build trust today.
In Conversation | Think like consumers, create with culture
Marketing Connected
27 minutes
3 months ago
In Conversation | Think like consumers, create with culture
In this next episode of MARKETING-INTERACTIVE's Marketing Connected podcast series, "In Conversation", VJ Anand, co-founder and CCO at creative consultancy Ballsy, explains how marketers can create resonant campaigns by thinking like consumers and drawing from lived culture. He also shares that successful creative marketing starts with understanding real-world experiences and human behavior.
Marketing Connected
In this snippet from our PR Asia Singapore conference, Walter de Oude, CEO of Chocolate Finance, shares how he turned a SG$500mil withdrawal crisis into “reach money can’t buy.” From immediate media presence to embracing social platforms, he discusses why taking ownership, being authentic, and engaging directly with customers can transform challenges into opportunities and redefine how brands build trust today.
