In this second episode of Agency Agenda, Rana Barua discusses his blueprint for Havas’ regional growth — agility, collaboration, and a “One Asia” mindset. He dives into cultural insights, innovation, and what Southeast and North Asia really need from a modern agency network.
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In this second episode of Agency Agenda, Rana Barua discusses his blueprint for Havas’ regional growth — agility, collaboration, and a “One Asia” mindset. He dives into cultural insights, innovation, and what Southeast and North Asia really need from a modern agency network.
In Conversation | Think like consumers, create with culture
Marketing Connected
27 minutes
1 month ago
In Conversation | Think like consumers, create with culture
In this next episode of MARKETING-INTERACTIVE's Marketing Connected podcast series, "In Conversation", VJ Anand, co-founder and CCO at creative consultancy Ballsy, explains how marketers can create resonant campaigns by thinking like consumers and drawing from lived culture. He also shares that successful creative marketing starts with understanding real-world experiences and human behavior.
Marketing Connected
In this second episode of Agency Agenda, Rana Barua discusses his blueprint for Havas’ regional growth — agility, collaboration, and a “One Asia” mindset. He dives into cultural insights, innovation, and what Southeast and North Asia really need from a modern agency network.
