In this second episode of Agency Agenda, Rana Barua discusses his blueprint for Havas’ regional growth — agility, collaboration, and a “One Asia” mindset. He dives into cultural insights, innovation, and what Southeast and North Asia really need from a modern agency network.
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In this second episode of Agency Agenda, Rana Barua discusses his blueprint for Havas’ regional growth — agility, collaboration, and a “One Asia” mindset. He dives into cultural insights, innovation, and what Southeast and North Asia really need from a modern agency network.
Why APAC is (still) cautious about the fractional marketing model
Marketing Connected
8 minutes
2 months ago
Why APAC is (still) cautious about the fractional marketing model
Fractional chief marketing officers (CMOs) are on the rise. These folks are quietly reshaping how companies tackle marketing leadership, delivering top-tier strategy and expertise on a flexible, part-time basis without the hefty price tag of a full-time hire. But what are some of the misconceptions and hurdles that fractional CMOs have to face in APAC? This article was written by Dhanya Vimalan.
Marketing Connected
In this second episode of Agency Agenda, Rana Barua discusses his blueprint for Havas’ regional growth — agility, collaboration, and a “One Asia” mindset. He dives into cultural insights, innovation, and what Southeast and North Asia really need from a modern agency network.
