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Marketing Connections
The Marketing Science Institute
9 episodes
4 months ago
Winning outcomes for businesses don’t have to come through profits, they can manifest through uplifting customers and creating positive rippling effects that extend beyond the bottom line. In this episode of Marketing Connections, we look creating win-win outcomes between consumers, marketers and businesses.
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Marketing
Business
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All content for Marketing Connections is the property of The Marketing Science Institute and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Winning outcomes for businesses don’t have to come through profits, they can manifest through uplifting customers and creating positive rippling effects that extend beyond the bottom line. In this episode of Marketing Connections, we look creating win-win outcomes between consumers, marketers and businesses.
Show more...
Marketing
Business
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Authenticity as a Virtue and Vice
Marketing Connections
49 minutes
3 years ago
Authenticity as a Virtue and Vice
Authenticity is highly valued in our society. But sometimes the more brands, influencers and politicians try to present themselves as authentic, do they sometimes risk coming across as inauthentic? On this episode of Marketing Connections, we look at authenticity and the expectations that come with it.
Marketing Connections
Winning outcomes for businesses don’t have to come through profits, they can manifest through uplifting customers and creating positive rippling effects that extend beyond the bottom line. In this episode of Marketing Connections, we look creating win-win outcomes between consumers, marketers and businesses.