Everyone talks about the importance of "building a community," but what does that actually mean for B2B companies?
On this episode, host Jenn Mancusi sits down with Emily Cahill, former Head of Community & Lifecycle Marketing at G2 and community veteran from Care.com and Yelp, to break down B2B community building.
Learn when a community makes sense for your business, how to identify your first 100 members, and the practical steps to launch. If you're curious about community but don't know where to start, this conversation will give you a clear roadmap.
"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io