What if the audiences you're overlooking are the ones driving your category's growth? On this episode, host Jenn Mancusi sits down with Cathy Murphy, CEO of Venus Media, to discuss why multicultural marketing has become essential for sustainable revenue growth.
Learn what actually works when marketing to diverse audiences, how to build campaigns that resonate instead of alienate, and why the best strategies come from people who live in these communities. If you're treating diversity marketing like a checkbox instead of a growth opportunity, this conversation will change how you approach your customers.
"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io