Stop throwing money at marketing that doesn’t work. The Marketing Execution Podcast cuts through the fluff to deliver real, actionable B2B marketing strategies for tech founders and executives who need results, not theory.
About the Show
You’re in the right place if you’re tired of generic marketing advice that doesn’t work for complex B2B tech and SaaS product sales cycles. Host Mark Donnigan brings decades of in-the-trenches experience scaling tech startups to help founders like you turn technical innovations into market winners and revenue.
This isn’t another ”growth hacks” show. Each episode delivers battle-tested frameworks and strategies for technical founders navigating the challenges of bringing innovative solutions to the market. There are no buzzwords or fillers, just practical insights you can implement today.
You’re a perfect fit for this show if you’re a tech founder or startup leader who:
- Knows your product is great but struggles to communicate its value
- Needs to scale beyond early adopters into mainstream markets
- Wants to build a repeatable marketing system, not just run random campaigns
- Is ready to move from theory to execution
Subscribe now to learn how to turn your breakthrough technology into a breakout business.
Visit https://growthstage.marketing to learn how Marketing Pods enable growing companies to scale their marketing impact without hiring a big team or burning money on expensive consultants or agencies.
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Stop throwing money at marketing that doesn’t work. The Marketing Execution Podcast cuts through the fluff to deliver real, actionable B2B marketing strategies for tech founders and executives who need results, not theory.
About the Show
You’re in the right place if you’re tired of generic marketing advice that doesn’t work for complex B2B tech and SaaS product sales cycles. Host Mark Donnigan brings decades of in-the-trenches experience scaling tech startups to help founders like you turn technical innovations into market winners and revenue.
This isn’t another ”growth hacks” show. Each episode delivers battle-tested frameworks and strategies for technical founders navigating the challenges of bringing innovative solutions to the market. There are no buzzwords or fillers, just practical insights you can implement today.
You’re a perfect fit for this show if you’re a tech founder or startup leader who:
- Knows your product is great but struggles to communicate its value
- Needs to scale beyond early adopters into mainstream markets
- Wants to build a repeatable marketing system, not just run random campaigns
- Is ready to move from theory to execution
Subscribe now to learn how to turn your breakthrough technology into a breakout business.
Visit https://growthstage.marketing to learn how Marketing Pods enable growing companies to scale their marketing impact without hiring a big team or burning money on expensive consultants or agencies.
Elevating Your Startup: A Practical Guide to Implementing High Standards
Marketing Execution with Mark Donnigan
19 minutes
1 month ago
Elevating Your Startup: A Practical Guide to Implementing High Standards
Founders often assume strong standards emerge after hiring exceptional people, but the reality is reversed. High standards are completely teachable and create a measurable virtuous cycle that accelerates growth exponentially.The Marketing Execution Podcast reveals the ELEVATE framework - a systematic approach that transforms startup culture from the inside out. When Airbnb implemented its "one percent better every day" philosophy, it didn't just improve incrementally; it built an organizational machine that consistently delivers exceptional customer value. Stripe's laser focus on developer experience standards became their competitive moat, while Patagonia's quality commitment created entirely new revenue streams through their Worn Wear program.This episode breaks down each component: how to educate teams on domain-specific excellence, validate realistic scope and effort, assemble skilled cross-functional teams, and track progress that actually moves metrics. You'll discover why high standards aren't about perfectionism but about building systems that attract top talent, generate positive word-of-mouth, and create sustainable competitive advantages.Subscribe to the Marketing Execution Podcast for frameworks that scale without the typical startup chaos.Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants, or agencies.
Marketing Execution with Mark Donnigan
Stop throwing money at marketing that doesn’t work. The Marketing Execution Podcast cuts through the fluff to deliver real, actionable B2B marketing strategies for tech founders and executives who need results, not theory.
About the Show
You’re in the right place if you’re tired of generic marketing advice that doesn’t work for complex B2B tech and SaaS product sales cycles. Host Mark Donnigan brings decades of in-the-trenches experience scaling tech startups to help founders like you turn technical innovations into market winners and revenue.
This isn’t another ”growth hacks” show. Each episode delivers battle-tested frameworks and strategies for technical founders navigating the challenges of bringing innovative solutions to the market. There are no buzzwords or fillers, just practical insights you can implement today.
You’re a perfect fit for this show if you’re a tech founder or startup leader who:
- Knows your product is great but struggles to communicate its value
- Needs to scale beyond early adopters into mainstream markets
- Wants to build a repeatable marketing system, not just run random campaigns
- Is ready to move from theory to execution
Subscribe now to learn how to turn your breakthrough technology into a breakout business.
Visit https://growthstage.marketing to learn how Marketing Pods enable growing companies to scale their marketing impact without hiring a big team or burning money on expensive consultants or agencies.
