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Marketing Execution with Mark Donnigan
Mark Donnigan
31 episodes
1 week ago
Stop throwing money at marketing that doesn’t work. The Marketing Execution Podcast cuts through the fluff to deliver real, actionable B2B marketing strategies for tech founders and executives who need results, not theory. About the Show You’re in the right place if you’re tired of generic marketing advice that doesn’t work for complex B2B tech and SaaS product sales cycles. Host Mark Donnigan brings decades of in-the-trenches experience scaling tech startups to help founders like you turn technical innovations into market winners and revenue. This isn’t another ”growth hacks” show. Each episode delivers battle-tested frameworks and strategies for technical founders navigating the challenges of bringing innovative solutions to the market. There are no buzzwords or fillers, just practical insights you can implement today. You’re a perfect fit for this show if you’re a tech founder or startup leader who: - Knows your product is great but struggles to communicate its value - Needs to scale beyond early adopters into mainstream markets - Wants to build a repeatable marketing system, not just run random campaigns - Is ready to move from theory to execution Subscribe now to learn how to turn your breakthrough technology into a breakout business. Visit https://growthstage.marketing to learn how Marketing Pods enable growing companies to scale their marketing impact without hiring a big team or burning money on expensive consultants or agencies.
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Marketing
Business,
Entrepreneurship
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Stop throwing money at marketing that doesn’t work. The Marketing Execution Podcast cuts through the fluff to deliver real, actionable B2B marketing strategies for tech founders and executives who need results, not theory. About the Show You’re in the right place if you’re tired of generic marketing advice that doesn’t work for complex B2B tech and SaaS product sales cycles. Host Mark Donnigan brings decades of in-the-trenches experience scaling tech startups to help founders like you turn technical innovations into market winners and revenue. This isn’t another ”growth hacks” show. Each episode delivers battle-tested frameworks and strategies for technical founders navigating the challenges of bringing innovative solutions to the market. There are no buzzwords or fillers, just practical insights you can implement today. You’re a perfect fit for this show if you’re a tech founder or startup leader who: - Knows your product is great but struggles to communicate its value - Needs to scale beyond early adopters into mainstream markets - Wants to build a repeatable marketing system, not just run random campaigns - Is ready to move from theory to execution Subscribe now to learn how to turn your breakthrough technology into a breakout business. Visit https://growthstage.marketing to learn how Marketing Pods enable growing companies to scale their marketing impact without hiring a big team or burning money on expensive consultants or agencies.
Show more...
Marketing
Business,
Entrepreneurship
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Empowered Book Review
Marketing Execution with Mark Donnigan
21 minutes 3 seconds
10 months ago
Empowered Book Review
Every tech company, from startups to industry giants, must recognize that technology drives business success.In this episode of the Marketing Execution Podcast, I dive into insights from Marty Cagan and Chris Jones' book "Empowered," revealing that empowering product leaders and their teams can significantly enhance customer experiences and drive growth.You will discover how to implement a focused GTM strategy that transforms your approach to product development, aligns technology with business goals, and fosters a culture of innovation. Provided you listen to the end, you will learn how setting clear objectives using the OKR framework can lead to measurable outcomes, ultimately creating a pathway for sustainable revenue scaling.Pay attention as I share actionable steps to cultivate empowered teams that embrace experimentation and turn failures into strategic learning opportunities.Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants, or agencies.
Marketing Execution with Mark Donnigan
Stop throwing money at marketing that doesn’t work. The Marketing Execution Podcast cuts through the fluff to deliver real, actionable B2B marketing strategies for tech founders and executives who need results, not theory. About the Show You’re in the right place if you’re tired of generic marketing advice that doesn’t work for complex B2B tech and SaaS product sales cycles. Host Mark Donnigan brings decades of in-the-trenches experience scaling tech startups to help founders like you turn technical innovations into market winners and revenue. This isn’t another ”growth hacks” show. Each episode delivers battle-tested frameworks and strategies for technical founders navigating the challenges of bringing innovative solutions to the market. There are no buzzwords or fillers, just practical insights you can implement today. You’re a perfect fit for this show if you’re a tech founder or startup leader who: - Knows your product is great but struggles to communicate its value - Needs to scale beyond early adopters into mainstream markets - Wants to build a repeatable marketing system, not just run random campaigns - Is ready to move from theory to execution Subscribe now to learn how to turn your breakthrough technology into a breakout business. Visit https://growthstage.marketing to learn how Marketing Pods enable growing companies to scale their marketing impact without hiring a big team or burning money on expensive consultants or agencies.