Stop throwing money at marketing that doesn’t work. The Marketing Execution Podcast cuts through the fluff to deliver real, actionable B2B marketing strategies for tech founders and executives who need results, not theory.
About the Show
You’re in the right place if you’re tired of generic marketing advice that doesn’t work for complex B2B tech and SaaS product sales cycles. Host Mark Donnigan brings decades of in-the-trenches experience scaling tech startups to help founders like you turn technical innovations into market winners and revenue.
This isn’t another ”growth hacks” show. Each episode delivers battle-tested frameworks and strategies for technical founders navigating the challenges of bringing innovative solutions to the market. There are no buzzwords or fillers, just practical insights you can implement today.
You’re a perfect fit for this show if you’re a tech founder or startup leader who:
- Knows your product is great but struggles to communicate its value
- Needs to scale beyond early adopters into mainstream markets
- Wants to build a repeatable marketing system, not just run random campaigns
- Is ready to move from theory to execution
Subscribe now to learn how to turn your breakthrough technology into a breakout business.
Visit https://growthstage.marketing to learn how Marketing Pods enable growing companies to scale their marketing impact without hiring a big team or burning money on expensive consultants or agencies.
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Stop throwing money at marketing that doesn’t work. The Marketing Execution Podcast cuts through the fluff to deliver real, actionable B2B marketing strategies for tech founders and executives who need results, not theory.
About the Show
You’re in the right place if you’re tired of generic marketing advice that doesn’t work for complex B2B tech and SaaS product sales cycles. Host Mark Donnigan brings decades of in-the-trenches experience scaling tech startups to help founders like you turn technical innovations into market winners and revenue.
This isn’t another ”growth hacks” show. Each episode delivers battle-tested frameworks and strategies for technical founders navigating the challenges of bringing innovative solutions to the market. There are no buzzwords or fillers, just practical insights you can implement today.
You’re a perfect fit for this show if you’re a tech founder or startup leader who:
- Knows your product is great but struggles to communicate its value
- Needs to scale beyond early adopters into mainstream markets
- Wants to build a repeatable marketing system, not just run random campaigns
- Is ready to move from theory to execution
Subscribe now to learn how to turn your breakthrough technology into a breakout business.
Visit https://growthstage.marketing to learn how Marketing Pods enable growing companies to scale their marketing impact without hiring a big team or burning money on expensive consultants or agencies.
Dan Olsen's Lean Product Playbook offers a systematic framework that eliminates guesswork: identify high-value customer needs through discovery interviews, calculate ROI on each feature before building, and validate assumptions with minimum viable products. Olsen's value proposition table forces you to score your product against competitors across essential, performance, and bonus features—revealing exactly where to compete and where to ignore the market entirely.On this Marketing Execution Podcast episode, I break down Olsen's three-stage process that transformed how technical founders build products. You'll learn the opportunity-scoring method that ranks features by importance relative to current satisfaction, the exact MVP prototypes that generate actionable feedback without burning capital, and the Agile optimization framework that turns analytics into revenue.Whether you're validating your first product or scaling your tenth, this framework cuts development time while increasing market success rates. Subscribe to the Marketing Execution Podcast for more strategic frameworks that bridge technical innovation and market execution.Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants, or agencies.
Marketing Execution with Mark Donnigan
Stop throwing money at marketing that doesn’t work. The Marketing Execution Podcast cuts through the fluff to deliver real, actionable B2B marketing strategies for tech founders and executives who need results, not theory.
About the Show
You’re in the right place if you’re tired of generic marketing advice that doesn’t work for complex B2B tech and SaaS product sales cycles. Host Mark Donnigan brings decades of in-the-trenches experience scaling tech startups to help founders like you turn technical innovations into market winners and revenue.
This isn’t another ”growth hacks” show. Each episode delivers battle-tested frameworks and strategies for technical founders navigating the challenges of bringing innovative solutions to the market. There are no buzzwords or fillers, just practical insights you can implement today.
You’re a perfect fit for this show if you’re a tech founder or startup leader who:
- Knows your product is great but struggles to communicate its value
- Needs to scale beyond early adopters into mainstream markets
- Wants to build a repeatable marketing system, not just run random campaigns
- Is ready to move from theory to execution
Subscribe now to learn how to turn your breakthrough technology into a breakout business.
Visit https://growthstage.marketing to learn how Marketing Pods enable growing companies to scale their marketing impact without hiring a big team or burning money on expensive consultants or agencies.
