Minimal Viable Branding for Accounting Firms

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Marketing for Accounting Firms

Matt Banker

40 episodes

1 week ago

Conversations about marketing for accounting firms.

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Conversations about marketing for accounting firms.

Hosted on Acast. See acast.com/privacy for more information.

Minimal Viable Branding for Accounting Firms

Marketing for Accounting Firms

35 minutes 58 seconds

1 year ago

Minimal Viable Branding for Accounting Firms

Join us as we welcome Meryl Johnston to the program to explore the concept of minimal viable marketing within the context of niche specialization. Matt and Meryl delve into the advantages of honing in on a specific audience and tailoring products or services accordingly, highlighting how this approach can streamline marketing efforts. The discussion extends to the challenges of managing multiple brands under one business entity, while emphasizing the importance of transparent communication with clients. Join them as they unravel the nuances of minimal viable marketing strategies and share insights into scaling accounting firms effectively in today's dynamic business environment.

Meryl's Links: TeamUp | Bean Ninjas

Our Recommended Tool Stack:

Flywheel (WordPress Hosting)
Active Campaign (Email Delivery)
Descript (Video Transcript and Editing)

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Hosted on Acast. See acast.com/privacy for more information.