In this episode of Marketing Happy Hour, I’m joined by Stephanie Sandbo, Chief Revenue Officer at LTK, to break down where the creator economy is headed, and what brands need to understand to succeed in it. As AI accelerates content creation and campaign execution, Stephanie explains why trust, authenticity, and real community remain the most valuable currencies for both creators and brands. We discuss how creator marketing has evolved, what brands often get wrong when they chase speed or scale, and how platforms like LTK help brands drive measurable impact without losing the human connection that makes creator partnerships work in the first place.
Key Takeaways:
// AI is helping brands and creators move faster, but speed alone does not build trust.
// The creators who continue to grow are those rooted in real communities, not just reach.
// Authenticity is no longer a “nice to have”—it’s a requirement for sustainable creator marketing.
// Brands risk eroding consumer trust when creator partnerships feel overly automated or transactional.
// The most effective creator strategies prioritize long-term relationships over one-off activations.
// Platforms like LTK enable scale while preserving credibility and measurable outcomes.
// The future of the creator economy belongs to brands that respect creators as partners, not placements.
Learn more about LTK: Website
Connect with Stephanie: LinkedIn
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