Episode Overview:

AI in marketing isn’t just about shiny tools—it’s about context, strategy, and real conversations. In this Marketing in the Age of AI episode, Emanuel Rose and Thad Barnes break down how AI-driven SMS reactivation can win back past customers, why context supercharges AI chat quality, and what’s coming for AI-powered ad creation and GEO (Generative Engine Optimization).

What You’ll Learn:

• 💬 How to build AI SMS conversations that feel natural (not rigid scripts)

• 🧩 The role of context (business model, value props, “why now”) in AI prompts and custom GPTs

• 🔁 Reactivation playbooks for dormant leads and past clients

• 🧠 GEO basics: making your brand “answerable” by AI search engines

• 🧪 Vibe-coding & rapid prototyping: Emergent and similar platforms for faster testing

• 🎯 Ad tech preview: using AI to create ads, images, and video in minutes—and when to stay model-agnostic

• 💸 Budget talk: falling base-model costs, rising platform credit pricing—and how to plan around it

• 🖤 Seasonal prep: Black Friday planning with AI workflows
  

Featured Guest:

Thad Barnes — Data-driven marketer focused on integrated communications, lead gen, and AI deployments for agencies and brands. Host of the “Ready Fire Aim” podcast (launch → iterate → improve). Shares practical wins using AI + SMS to re-engage lapsed customers and boost pipeline.

Episode Highlights:

• “Context or bust”: why FAQs, use-cases, and customer intents make AI SMS smarter

• Building custom GPTs for clients to centralize knowledge and learn from real Q&A

• GEO in the wild: testing ChatGPT local results to reveal brand visibility gaps

• Ad Signals by Dipesh Mandalia: condensing years of FB ad expertise into an AI tool (with video/image gen coming)

• Vibe coding with platforms like Emergent for all-in-one build, test, and deploy (fewer hallucinations via built-in testing)

• Platform-agnostic strategy: swap models (GPT/Claude/Gemini) while keeping your implementation intact
  

Connect and Explore More: Host — Emanuel Rose

• LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

• Instagram: https://www.instagram.com/emanuelroseauthor/

• Facebook: https://www.facebook.com/EmanuelRoseAuthor

• YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx
  

Guest — Thad Barnes

• LinkedIn: https://www.linkedin.com/in/thadbarnes/

• Website: https://epicdm.com/

• Email: hello@epicdm.com

• Podcast “Ready Fire Aim”: (search on YouTube, Spotify, Apple)
  

Further Reading or Resources:

• Blog recap of this episode: https://emanuelrose.com/harnessing-ai-for-effective-lead-generation-and-brand-engagement-in-marketing/

• Host site: https://emanuelrose.com/

• Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

• Explore Ad Signals (mentioned by Thad): search “Ad Signals Dipesh Mandalia” for site and free trial

• Learn more about Emergent: search “Emergent AI app builder” for platform details
  

What’s the one reactivation list you’ll pilot with AI SMS this week? Drop your pick below. If this helped, like, subscribe, and comment with your biggest win—or question—about AI-powered conversations. 🔔

#AIinMarketing #SMSMarketing #LeadGeneration #BusinessGrowth #MarketingStrategy #AItools #GEO #GenerativeEngineOptimization #AIMessaging #AdTech #VibeCoding #CustomGPT #ReadyFireAim #MarketingPodcast #EmanuelRose