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Marketing in the Age of AI
Emanuel Rose
218 episodes
1 day ago
Empower Your Business at the Intersection of Technology and Authenticity Welcome to the dawn of a new era in marketing—a world where artificial intelligence merges seamlessly with human creativity to forge unparalleled customer connections. ā€œMarketing in the Age of AIā€ with Emanuel Rose is your gateway to mastering this frontier. Who We Speak To: Leadership is a journey of constant evolution and learning. Tailored for CEOs, Founders, Principals, and CMOs, this podcast serves as the compass for navigating the ever-changing marketing landscape with intelligence and authenticity.
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All content for Marketing in the Age of AI is the property of Emanuel Rose and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Empower Your Business at the Intersection of Technology and Authenticity Welcome to the dawn of a new era in marketing—a world where artificial intelligence merges seamlessly with human creativity to forge unparalleled customer connections. ā€œMarketing in the Age of AIā€ with Emanuel Rose is your gateway to mastering this frontier. Who We Speak To: Leadership is a journey of constant evolution and learning. Tailored for CEOs, Founders, Principals, and CMOs, this podcast serves as the compass for navigating the ever-changing marketing landscape with intelligence and authenticity.
Show more...
Marketing
Business
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šŸ›”ļø AI Meets Cybersecurity: Safe Words, Dual Approvals & Credit Freezes with Craig Taylor šŸ”šŸ¤–
Marketing in the Age of AI
24 minutes 38 seconds
1 month ago
šŸ›”ļø AI Meets Cybersecurity: Safe Words, Dual Approvals & Credit Freezes with Craig Taylor šŸ”šŸ¤–

Episode Overview:AI is supercharging both cyberattacks and defenses. Host Emanuel Rose talks with Craig Taylor (CISSP, cofounder of CyberHoot) about practical ways businesses and families can stay safe right now—from voice deepfake protection to credit freezes and dual approvals for wires. If you run a small or midsize company (or just want your family protected), this one’s for you.


What You’ll Learn:

  • How AI is used in spear-phishing and voice deepfakes—and how to spot & stop them

  • The ā€œSafe Word + Callback + Two Approversā€ protocol to protect wire transfers

  • Why a credit freeze beats credit monitoring—and how to do it the smart way

  • Simple processes that raise your org’s cyber resilience without big budgets

  • The rise of public vs. private vs. hybrid AI and what it means for your data/IP

  • How to evaluate AI tools’ privacy policies before your team adopts them


Featured Guest:
Craig Taylor — 30+ years in cybersecurity, CISSP, and cofounder of CyberHoot. Craig helps SMBs level up cyber literacy and runs a vCISO practice guiding real-world security programs.


Episode Highlights:

  • šŸ¤– AI-Driven Threats: How LLMs personalize scams using your public footprint.

  • šŸ—£ļø Deepfake Defense: Establish a private safe word shared in person only; always call back on a known number.

  • šŸ’ø Wire Protection: Require two approvers for transfers over a set amount—no exceptions.

  • 🧊 Freeze Your Credit: Prevent accounts from being opened in your name; unfreeze briefly when needed.

  • 🧾 Tool Vetting: Read AI vendors’ privacy policies; avoid tools that store/share/sell your data by default.

  • 🧠 Hybrid AI Future: Why organizations need a path between public and private AI to protect sensitive data.

  • šŸ¦‰ Always-On Help: How CyberHoot uses an internal chatbot (trained on its docs) to support users 24/7.


Connect and Explore More:Host — Emanuel Rose

  • Website: https://emanuelrose.com/

  • Book – Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

  • LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

  • Instagram: https://www.instagram.com/emanuelroseauthor/

  • Facebook: https://www.facebook.com/EmanuelRoseAuthor

  • YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx


Guest — Craig Taylor

  • LinkedIn: https://www.linkedin.com/in/craigmtaylor/

  • CyberHoot (free for individuals): https://cyberhoot.com/individuals

  • CyberHoot Cybrary (credit freeze guide): https://cyberhoot.com/cybrary/identity-theft/


Further Reading or Resources:

  • Blog recap: https://emanuelrose.com/navigating-cybersecurity-in-an-ai-driven-marketing-world/

  • Emanuel’s site: https://emanuelrose.com/

  • Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/


Which safeguard will you implement first—safe word, two-approver wires, or a credit freeze? Tell us in the comments. If this helped, like, subscribe, and share to protect your network. šŸ””šŸ™Œ


#Cybersecurity #AI #BusinessSecurity #Deepfakes #SpearPhishing #CreditFreeze #SmallBusiness #vCISO #DataPrivacy #LLM #AnswerEngines #MarketingInTheAgeOfAI #EmanuelRose #CraigTaylor

Marketing in the Age of AI
Empower Your Business at the Intersection of Technology and Authenticity Welcome to the dawn of a new era in marketing—a world where artificial intelligence merges seamlessly with human creativity to forge unparalleled customer connections. ā€œMarketing in the Age of AIā€ with Emanuel Rose is your gateway to mastering this frontier. Who We Speak To: Leadership is a journey of constant evolution and learning. Tailored for CEOs, Founders, Principals, and CMOs, this podcast serves as the compass for navigating the ever-changing marketing landscape with intelligence and authenticity.